Commerce and Industry


With the favorable opening of the South Luzon Expressway (SLEX) in the 1980’s, there are only twenty one (21) globally-competitive locators companies penetrated the town focusing mainly on manufacturing industries. First to come in was the Filipinas Synthetic Fiber Corporation (Filsyn) in Barangay Don Jose, Ani Forge Philippines Inc and Coca Cola-Bottling Company Inc. in Barangay Pulong Sta.Cruz, and Monde Nissin in Barangay Balibago. There are also 725 commercial enterprise established in the city.It includes wholesale/retail sector, banking and finance sector, insurance & real estate, services and others.

In 2010, the industrial locators in the city exploded from 21 to 102 locators mostly situated inside the seven (7) PEZA-registered industrial estates with a combined employment of one hundred thousand and contributing almost eight (8) billion dollars (USD) to the country’s export earnings. It is the host to four (4) car manufacturers and two (2) bus assemblers with a combined manpower of almost 3,000 people and a total production output of 698,859 units. It is also the home of the largest bottling plant of Coca-Cola Bottlers and the Philippines’ first and only world-class theme park. The notable business industry locators in Santa Rosa come from electronics and semi-conductor, automotive and automotive parts, metal, packaging, food processing, and the promising Business Process Outsourcing (BPO) Industry in Santa Rosa.


Source: Business Permit and Licensing Office, City of Santa Rosa, Laguna





The Services sector particularly from the commercial areas is the biggest employer of the working population both the formal and informal sectors of the local economy. The Industry sector comes second especially from the manufacturing industry of food and beverage, automotive assembly, electronics and related areas. The said sector is forecast to dominate the local economy in the future particularly the sectors related to the Off-shoring and Out-sourcing (O and O) industry such as call center, animation, medical transcription and software development, linked to the global business market.

With the full implementation of the City Investment Code of 2006, the fast growing growth areas of the local economy are expected to lead the way in the business development of Santa Rosa. Small scale and micro-industries are also prevalent operated by small entrepreneurs and cooperative enterprises. These forward and backward linkages of big, medium and small scale industries are the key to the long term sustainable growth of the local economy.

On the other hand, the Agricultural sector will shrink further in terms of employment in view of the decreasing hectares of land devoted to farming, livestock and fishing and seemingly lack of interest of farmers to cultivate the land. The Strategic Agricultural and Fisheries Zone Areas (SAFDZ) of Santa Rosa situated alongside the lakeside areas are not fully utilized by the farmers-fishermen for food production purposes especially the cultivation of high value crops and raising of livestock animals.


Source: Business Permit and Licensing Office and City Information Office, City of Santa Rosa, Laguna




Source: City Assessor's Office, City of Santa Rosa, Laguna

Source: Business Permit and Licensing Office, City of Santa Rosa, Laguna



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